PETROCHEMICALS group Sasol has moved to repair its image after criticism of its stance on the classification of black empowerment as a risk factor. 

The group came under fire from various quarters after a Business Day report that highlighted its classification of empowerment as a risk factor in a compulsory document submitted to the New York Stock Exchange . 

In a paid advertisement , Sasol said it "embraces the challenge" of transformation and outlined its empowerment initiatives. 

But the company also issued a warning to commentators who censured Sasol for "recognising" black economic empowerment as a risk, saying that they should know better. 

"It would be naive to pretend that they are without risk of potential cost," says the advertisement. 

Sasol further said it strongly supports state-led charters, among other empowerment requirements. 

The group which recently announced its first significant empowerment deal, involving Excel Petroleum also said that plans to introduce black ownership in its mining operations were progressing. Sasol said announcements would be made when it was ready. 

Brian Molefe, CE of the Public Investment Commission , said earlier the organisation would demand an explanation from Sasol. He criticised the petrochemicals company at a conference in Johannesburg this month, saying the commission was "displeased" with the position Sasol had taken. 

On Sunday the media also reported that the Black Management Forum had questioned Sasol's commitment to empowerment. 

Forum president Nolitha Fakude was quoted as saying it was disheartening that Sasol was taking such a short-sighted view on the issue.